The all-new 2023 Toyota Prius draws on the latest in sophisticated design and innovative technology to elevate the iconic nameplate to new heights. The hybrid liftback features an updated on-demand AWD system, multiple drive modes to strike the right balance of sportiness and efficiency, and the very latest in advanced safety features. Today we'll run through highlights of this dynamic and award-winning member of the Toyota lineup.

Fresh & Expressive Styling

The exterior design has been rethought and restyled to evoke excitement. A lowered roofline and widened rear afford the exterior a streamlined appearance. Headlamps are neatly integrated into the front fascia for a modern look that also aids aerodynamics.

First-Class Comfort

Step into the Prius's cabin and you'll first notice its clean and flowing design. Controls feature solid tactile feedback and the prominent multimedia touchscreen is economically positioned for optimal usability. Seats have been redesigned to provide additional long-haul comfort. Ambient lighting imparts added flair.

Available in Three Grades

The 2023 Toyota Prius comes available in three grades. The entry-level LE comes generously equipped with a six-speaker audio system with Apple CarPlay® & Android Auto™ compatibility. Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) aids with highway maneuvers.

Up next, the XLE grade includes stylish 19-inch alloy wheels that complement the sleek exterior styling. The cabin ups the luxury quotient with standard heated front seats, a wireless charger, and supple SofTex®-trimmed seating surfaces. For added safety and convenience, front and rear parking assist with automatic braking (PA w/AB) comes standard.

The top-end Limited includes an impressive fixed glass roof that lends an airiness to the cabin. Opulent touches include heated and ventilated front seats, a power liftback, an upgraded multimedia display, and a premium audio system.

Standard Toyota Safety Sense 3.0

Toyota Safety Sense 3.0 comes standard on all 2023 Prius models. Comprised of Pre-Collision System with
Pedestrian Detection (PCS w/PD), Full-Speed Range Dynamic Radar, Cruise Control (DRCC), Lane
Departure Alert with Steering Assist (LDA w/SA), Lane Tracing Assist (LTA), Road Sign Assist (RSA), Automatic
High Beams (AHB), and Proactive Driving Assist (PDA). It all makes for enhanced security in a variety of driving situations.

Learn More About the 2023 Toyota Prius

Learn more about the 2023 Toyota Prius by contacting the friendly team at Toyota of Seattle at 206-382-4300. You can also browse our latest inventory and schedule a test drive online. We look forward to hearing from you.